Getting clicks

What makes you click on a news story while you’re scrolling through your feeds in the morning? Is it the head line? Maybe it was the picture that was posted along with the link to their site. Now that you’re on this news organization’s site, they want to keep you there and get you reading other stories. How do they do this? By using what's called clickbait.

Clickbait are those intriguingly snazzy headlines and captivating images that make you click on the story and read it. New organizations are always trying to spike your interest, such as CBC's headline and picture regarding Trudeau meeting with Trump.

Another important thing to take into account is the site itself. If you click on a link and the page is stuffed with ads, takes a long time to load or is hard to navigate around, people are going to be interested in reading the story, even if they were interested before.

Online news organizations aren’t the only ones who need to pay attention to layout, newspapers have to as well.

Today, newspapers are fighting to stay a float, which means they’re making more space to sell for ads. This means there are less stories in the paper. You may have noticed while you’re flipped through the paper. There will be two stories a on one page and the next two pages are filled with ads and maybe a few small articles. But, their layout is still pleasing to the eye and isn’t hard to navigate through. You see it as soon as you see the papers top story, it tells you to flip to page A 4 and look under and particular headline.